From a single drug name about a hundred years ago to a large share listed companies with market value of over 50 billion, it is difficult for Yunnan Baiyao, but it fell into the dilemma of reputation in recent years.

  August 27, 2012, dermatologist Liu Xin issued a "popular science" microblogging mentioned a three-year-old girl with a large area of face side of the wound referred to the "Yunnan baiyao powder." Two years later, the microblogging is a lot of forward by users and the media. Yunnan Baiyao thought that the remarks " caused serious harm on the company's business and product reputation ", Yunnan Baiyao Group report to the local police report for its business reputation on the grounds of damage caused by rumors.

  Yin Pinyao, Manager of Yunnan Baiyao, said in the post-press conference, "why a microblogging issued two years ago was digged out and hype, and all speculation is directed at Yunnanbaiyao?”

  The new concern caused by the incident is that whether the powder and Yunnan Baiyao is out of date? Previously, Chairman of Yunnan Baiyao, Wang Minghui had put forward, “there are three problems in the market: first, product positioning is low; second, the product market boundaries is narrow; third, the brand image is aging.” And cleared that: "the change for Yunnan Baiyao is imperative."

  In recent years, Yunnan Baiyao make efforts on industrial distribution, march into the health sector, transfer real estate business equity, acquisition of health supplies company equity, the pace of industrial integration has never stopped.

A popular microblogging caused by the dispute

  2 am, July 17, Guangzhou Liwan District People's Hospital dermatologist Liu Xin wrote in microblog: "The investigation has ended, which lasted about 4 hours, the police process is legal, I also covered the obligations of citizens. The fact is the fact, whether you are looking for police for investigation, the final legislation is not on the record or not, temptation or scare, it is dust for me.

  This incident originated from a "popular science" microblogging by Liu Xin at 11:00 on August 27, 2012 issued a three-year-old girl with a large wound on face, the content: "Today, another case caused by ignorance of parents: use red mercury + Yunnan baiyao powder after skin abrasions. Epidermal necrosis, fibrous hyperplasia of dermal layer, disfigured basically determined! popularization of science: the key to the wound is clean, rivanol, iodophor are fine, use vaseline after cleaning. In the humid environment, the rate of wound epidermis (healing rate) can be twice as high as that of dryness, and it is not easy to form crust.

  Two years later, the microblogging is suddenly forwarding. Yin pinyao, manager of Yunnanbaiyao, said the company after two years after the sudden report to the police, the reason is that "the focus of the incident has transferred from the discussion of the treatment to the question of traditional Chinese medicine, Yunnan Baiyao enterprises and products, it caused serious harm on the company.” Liu Xin said to the media "The contents of the investigation is based on some evidence. They also investigated my work environment and medical records, I need to do some explanation.

  Yin Pinyao said: "First, why a microblogging two years ago was dash out and hype, and all the foothold eventually directed at Yunnan Baiyao; Second, whether it is an isolated event, or has a certain relationship with a series of other activities around the Yunnan baiyao between the public opinion; third, we hope to find the little patient very much to understand the hidden situation behind the event, on the one hand, in order to restore the truth, on the other hand, we want to track the event as a responsible company.

  Recently, the Times Weekly reporter visited the Guangzhou Liwan District People's Hospital dermatology clinic, Dr. Liu Xin wokred as usual, normal work has not been affected. Liu Xin’s performance was not surprised, but he did not say much for the details of the investigation, he has been explained in the individual microblogging completely, and do not want to add anything.

  From the perspective of a professional doctor, Liu Xin said that "powder handling wounds" approach has been "obsolete", "ancient fiction often referred to the debridement powder spread to the wound on the treatment. People would ask, why it is reasonable previously and unreasonable now? In fact, modern medicine has developed, and now we deal with the wound not just asking for hemostasis, but also anti-infection, the scars, and reducing the various complications, so some ideas have changed now. Dealing with the general wound, the current way is very simple, water or saline is OK, hemostasis can also be general oppression, red syrup, purple syrup, iodine, etc., those are superfluous.”

  The strategy of "New Baiyao, big health" is the slogan for Yunnanbaiyao in recent years. Up to now, business of Yunnanbaiyao are from the chemical, Chinese medicine, Chinese herbal medicines, health food, cosmetics and beverage development, production and sales, radiation to wholesale, retail, buying and selling of sugar, tea, building materials and decorative materials at the same time, covering science and technology and economic and technical advisory services, property management, medical equipment (two categories, medical dressings, disposable medical and health supplies), daily chemicals and outdoor supplies.

TAG: Chemical Reagents, Biomedicine